In the modern business world, if you haven’t got an online presence you are at a serious disadvantage. When customers search for the service you offer, they will type related keywords into Google and browse through websites that are displayed on the first two pages. If your business website does not appear in these search listings, your customers will overlook your company for one of your competitors. A Nashville SEO firm can optimize your website so that it appears prominently in Google’s search results. This field is constantly evolving, so it makes sense to enlist the help of professionals, who keep abreast of all the latest developments.
There are many different facets to SEO (search engine optimization), however broadly speaking they fall into one of two categories: on page optimization and off page optimization. On page, optimization is about ensuring that your website is structured correctly for search engine spiders. These programs visit your website, read its’ pages and feed information back to the search engines for indexing. It is important that the content on your site is presented in a way that facilitates this process, so the search engines can display your site for relevant searches.
Making sure that your website contains well-written content that contains appropriate keywords is a vital part of on-page optimization. An SEO firm will research keywords that are associated with your business, to identify low competition search terms that you have a good chance of ranking for. Then, it will incorporate these keywords into your content, in all the necessary text, headers and titles. This way, Google can quickly see what your site is about and rank it accordingly, when someone types these terms into the search engine.
Off-page optimization is about boosting the SEO value of your website by linking to it and increasing its’ authority on third-party websites. For example, if a link to your website appears on an established, highly trafficked website, this will boost the standing of your website in the eyes of Google. Consequently, your website will be more likely to appear near the top of the Google search rankings, the next time someone conducts a search for terms related to your business. A Nashville SEO firm will be able to secure multiple high-quality links to your website, which will cause it to fly up the Google rankings in no time.
Essentially, off page optimization tells the search engines what other people think of your site, so social media engagement is also a key part of this. An SEO firm will be able to devise a social media strategy for your business, which builds an online audience of people who are interested in what you have to offer. The advantages of doing this are two-fold. Firstly, once you have a social media following, you have a ready-made pool of prospects that you can promote your services to. Secondly, once people start talking about your business on social media, liking your content and telling their friends about it, this increases the authority of your site in the eyes of the search engines – and makes them more likely to rank it highly for related searches.
Finally, in this day and age, one of the most important factors for websites, with regards to SEO, is mobile optimization. Over the past couple of years, huge swathes of online users have started regularly accessing websites from their mobile devices. If your website does not display well on a mobile device, you are missing out on a large amount of business. Moreover, Google always prioritizes websites that are optimized for mobile, because it wants to create the best possible experience for its’ users. This actually became a central theme of one of its’ recent algorithm updates.
Therefore, if your site does not have proper mobile optimization, you will fall foul of the search engines and disappear off the rankings. To avoid this, it is best to hire an SEO firm that will optimize your site correctly for mobile search. Undoubtedly, it is best to get this right from the outset, otherwise, you will have to go back and redo large parts of your site.
Take heed of the above advice and you will stay one step ahead of your competitors when it comes to attracting new customers on the Internet.